WITH A READERSHIP OF 5,000 EMPLOYEES MANCHESTER AIRPORT GROUP’S (MAG) EMPLOYEE MAGAZINE, TAKE OFF, ALWAYS HAD THE POTENTIAL TO BE A POWERFUL COMMUNICATIONS TOOL.
But with apathy towards their flagship publication growing, it was clearly time for a complete re-launch.
MAG wanted its people to be the focus of the magazine, and this started with their employees making the decision on which agency they’d like to see take the magazine forward.
From six tender submissions, MAG showcased their top three creative concepts to employees, inviting them to vote for their favourite. We were over the moon when our design was picked as the clear winner with over 90% of the vote.