HAVING RECENTLY BEEN BOUGHT BY ICONIC CHOCOLATIERS FERRERO, THORNTONS HAS BEEN EXPERIENCING MAJOR TRANSFORMATION.
We’ve supported the retail leadership team through this change by developing outstanding content to help managers have meaningful and inspiring conversations.
Being embedded as part of the retail team allows us to find great content and bring it to life through digital cascade packs delivered to teams via iPads. This includes business updates, interviews, activities, games, videos and jumping off points to other digital channels. Inspired by a fearless leadership team – we produced a series of now legendary Carpool Karaoke videos to introduce critical messages in an exciting way.
The digital cascade packs have changed the game
for communicating with store teams and driving
business performance. We increased the customer conversion ratio as high as 18% in five stores following a targeted campaign.