SPECSAVERS ARE IN A STRONG POSITION TO ATTRACT THE BEST TALENT IN THE INDUSTRY.
However, to safeguard their performance they must recruit the top 700+ newly qualified Optometrists each year, and from some of the UK’s hardest to reach locations.
Helping people understand the world of optometry – and helping optometrists navigate the complexities of recruitment
SPECSAVERS ARE IN A STRONG POSITION TO ATTRACT THE BEST TALENT IN THE INDUSTRY.
However, to safeguard their performance they must recruit the top 700+ newly qualified Optometrists each year, and from some of the UK’s hardest to reach locations.
We led focus groups and conducted a nationwide survey with thousands of students, teachers and graduates, assessing their perceptions of Specsavers and Optometry as a career choice. Understanding how to attract the highest calibre of students, we created a new employer brand ‘A Career With a View’.
We developed the over-arching brand positioning with a family of sub-brands specifically targeting schools, universities and graduates. We launched a new careers website and digital resources, an ambassador-led programme of activities to be delivered in schools across the country and a series of impactful resources including onboarding and training materials.