SPECSAVERS ARE IN A STRONG POSITION TO ATTRACT THE BEST TALENT IN THE INDUSTRY.
However, to safeguard their performance they must recruit the top 700+ newly qualified Optometrists each year, and from some of the UK’s hardest to reach locations.
Specsavers
Helping people understand the world of optometry – and helping optometrists navigate the complexities of recruitment
We led focus groups and conducted a nationwide survey with thousands of students, teachers and graduates, assessing their perceptions of Specsavers and Optometry as a career choice. Understanding how to attract the highest calibre of students, we created a new employer brand ‘A Career With a View’.
We developed the over-arching brand positioning with a family of sub-brands specifically targeting schools, universities and graduates. We launched a new careers website and digital resources, an ambassador-led programme of activities to be delivered in schools across the country and a series of impactful resources including onboarding and training materials.
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Morgan feel like an extension of our team and their support in terms of knowledge, commitment and enthusiasm is second to none. We trust the team to operate at all levels of our business and represent us externally. They’ll help us to inspire and recruit our next generation of talent.
// HEAD OF RECRUITMENT & DEVELOPMENT, SPECSAVERS
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Simply world-class!
// Director of professional recruitment and retenTion, Specsavers
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